1. HISTORY
Soho was one of London’s first business areas, originally housing tradesmen, doctors and solicitors, and it’s home to the world famous Liberty department store, which is known for its importance in the development of the Art and Crafts movement. When we look at Soho today, it is truly special because it has managed to retain this bohemian, artistic vibe it became known for historically, whilst growing into an important business destination for many including the creative, arts, media and TV & Film industries.
2. CREATIVE HOTSPOT
Being home to the top media, advertising and film production companies, Soho offers business owners a central location with plenty of networking opportunity. Having recently been transformed by an inflow of independent restaurants, bars and shops, Soho is often termed London’s creative hotspot (it even has its own fibre optic service provider, SohoNet, great for serving the film, TV, audio and media industries!)
3. TRANSPORTATION
Soho has outstanding transportation links. Being surrounded by some of London’s most famous roads: Regent Street, Shaftesbury Avenue, Oxford Street, and Charing Cross Road, makes it a highly connected area right in the centre of London. Soho also benefits from easy access to Piccadilly Circus, Oxford Street, Leicester Square and Tottenham Court Road Underground Stations. The convenience of being able to walk to either of these stations helps those needing to travel frequently or meet clients outside of work. In 2018 Crossrail is coming to Tottenham Court Road too, which will link Soho to Canary Wharf in 12 minutes, Stratford in 13 minutes and Heathrow in 30.
4. PUBS, CLUBS AND RESTAURANTS
Soho is certainly one of London’s more lively areas with its vast collection of diverse and colourful bars and pubs, making it a popular destination for nights out. Popular with tourists and locals alike, many employees hang out after hours and network, argues the Londonist. “Soho Grind (a popular coffee shop) opens early morning till late (11.30pm on weekdays), is always packed with media types working or networking, and has a cocktail bar in the basement for days when you need to upgrade your flat white to their Hot Flat White Russian.” Perfect for entertaining clients and friends alike.
5. SHOPPING
Whether you’re after high-end department stores like Liberty or something much smaller, Soho has all the shops you could possibly hope for. The cultural diversity in the area produces a similarly diverse shopping experience with a range of independent shops, especially on Berwick Street. Visit London argues that in addition to being “popular with fashion designers and costume makers for films and TV, Berwick Street is also home to a host of fabric shops, such as The Cloth House, Borovick Fabrics and Silk Society.”
6. FOOD
Soho is very much a foodie destination, offering a huge variety of cuisines. Old favourites like Andrew Edmunds rub shoulders with young upstarts such as Pizza Pilgrims. If you’re looking for street food, check out the Berwick Street Market as it offers a range of delicious on-the-go options. Make sure to visit the falafel stand and the Parma ham and mozzarella sandwich stall!
7. ARTS
Whether you like cinema, comedy or theatre, Soho residents are spoilt for choice when it comes to the arts. From Leicester Square to Soho Square, you can find amazing theatre performances (such as the Harry Potter, showing in the Palace Theatre in Soho).
Soho is a vibrant and energetic area containing some of the most creative media and start-ups in the UK. The sudden jolt of youth, excitement and activity when you enter the Soho area is both inspiring and magnetic. Soho is a place that is filled with extensive history, great business, good eating, and overwhelming opportunity. Why not come done and pay us a visit?
