So, the first couple of months of the year have whizzed by, and you’ve had that great idea on the back burner for a while now. You’ve researched your target market, fine-tuned your product and got a great team behind you. But that big question remains – when is the best time to launch your start-up? Although the new year is now in full swing, it’s still not to late to take advantage of the New Year positivity and get things going – here are our top reasons why.
Catch those New Year’s resolutions
It’s that time of year when people begin to look into turning over a new leaf. This makes it the perfect choice for launching a start-up, particularly if you’re active in the health or lifestyle sector. So if you’ve got a great app for keeping fit or a product that helps your customers get organised, there’s no better launch date than the beginning of a new year or the change of a season - people really want to get things (life/bodies/work) in shape for their holidays for example.
Be the something new
Even if you’re not working within these areas, the turn of the year or the new season is still a time when customers are looking for something new. They’re ready to forget old habits and form new ones, so even if your product doesn’t directly relate to New Year’s resolutions you can still tap into this exciting new market.
Save that budget
The first few months of the year aren’t just a great time to catch the eye of potential customers – they’re also ideal for picking up some excellent business-to-business deals. Whether you’re looking for a virtual office service in London or a bargain price on business cards, check out what promotions are running near you to celebrate the beginning of 2017 – you could end up saving a small fortune on your launching costs.
Get on trend
You know what it’s like at the beginning of the year – every website, magazine and television program will be full of predictions as to what they think is set to be the hot new trend of 2017. As a start-up, you can use this to your advantage. You don’t need to change your whole business plan to something that’s predicted to be ‘in’ this year, but you can take your time, see what’s happening over the first couple of months of the new year and use these trend forecasts to fine-tune your ideas for maximum success.
Meet new people
Chances are high that you won’t be the only start-up looking to launch early in the New Year, but this doesn’t have to be a negative thing. Instead, it can be a great opportunity to meet your fellow entrepreneurs and learn how you can help each other grow. If you’re launching your start-up from a co-working space or shared office environment, the start of the year is a great time to do it and surround yourself with people freshly energised and ready to go as the weather warms and the year finally gets into the swing of things.