Gone are the days when a new business launch wasn’t complete without an advertisement in the local paper and an open day with free tea and cake. While we’re still of the opinion tea and cake will get you far (maybe even all the way!), now anyone who’s anyone on the startup scene wouldn’t be seen dead getting off the ground without a comprehensive social media marketing strategy in place. But how can you make sure yours is a success? Check out our top tips.
Build the perfect profile
It’s one thing to launch an eye-catching campaign, but it will all be for nothing if it doesn’t link back to a solid, well-designed page where people can find out everything they need to know. You’ll want to make sure alternative contact details are clearly displayed, as many customers dislike using social media to communicate. An easy-to-remember web address will help make you look professional, as will a London mail forwarding address.
Improve your reach
There’s nothing that looks sadder than an eager Facebook page or Twitter account with a feeble number of followers – but how can you avoid that when you’re just starting out? Many social media platforms allow you to transform your personal profile into a professional page. So if you have a Facebook account with thousands of friends, you can turn them all into fans of your business in one easy step.
Get your brand out there
Once you’ve got a good presence across social media and a decent amount of followers, it’s time to start your campaign. Competitions and promotions that encourage people to share a link to your business in return for a reward are great ways to spread the message, but unique, inspiring content can work just as well. The aim is to make your page one that people would want to visit regardless of what you are trying to sell.
Plan a strategy
Too often, companies fall back on the common tactic of linking up social media accounts so that content is repeated across multiple platforms – but your followers will soon get bored of this approach. Instead, plan a coordinated approach, and try to design multiple content that complements each other across the board.
Don’t forget your offline presence
While it’s important to have a strong social media presence, you need to make sure it’s backed up by a decent offline infrastructure. Of course, this can be difficult if you’re working from home and doing all of your business online. To get the social and professional benefits of working from an office without any of the expense, why not look into using a virtual office address?