If you’re launching a startup, chances are that you’ll think through a lot of things before you start paying attention to your workspace. Product development, media strategies, customer retention… all of these things are important. But if you’re managing it all from a cramped second-hand desk in a messy spare bedroom at home, you might as well quit now. Getting the right office space is essential to helping your business succeed – and here’s how you can do it.
If you’re on a very tight budget, working from home could be your best solution – at least while your venture is finding its feet. But that doesn’t mean that you need to content yourself with a below-par workspace. The first step is to make sure you have a room – or at the very least a sectioned off part of one – dedicated solely to your work. You’ll want to be able to remove yourself from distractions like television and washing up to focus solely on your goals for the day. Also, consider using a London mail forwarding address for your correspondence – it looks much more professional than using your home address on official mail.
If you really want your business to take off, however, you might prefer to move it out of your home entirely - but this doesn’t need to be as expensive as you might think. Coworking spaces are a relatively new trend, with more and more of them cropping up around the country. Here, you can choose a package that suits your budget – from daily hot desking to monthly desk rental – and enjoy all the benefits of working from an office without any of the financial commitment of renting your own office space. With many coworking spaces offering cool extras like gyms, restaurants, beer and social events, they’re a great place to get to know your fellow entrepreneurs. GoCoWo is a good resource for some of London's current coworking spaces.
Of course, with this being the digital age you’re no longer limited to a physical workspace. More and more people are taking advantage of being able to do their work online and transforming into what’s known as ‘digital nomads’ – travelling the world with nothing more than their laptop in tow. If your venture doesn’t require a physical office, why not make your workspace a tropical beach, a picturesque mountaintop or a vibrant city on the other side of the globe? You can even join a virtual office in London like City Virtual Hub to combat the loneliness of working on the road. You’ll get all the networking and administration benefits of a bricks-and-mortar office with all the flexibility of working wherever your fancy takes you.