Is your new venture ready to start taking its first fledgling steps in the business world? It won’t be alone – there are more startups now then ever before. Here are some things you can do to help your business make a name for itself in today’s competitive market.
What’s in a name?
Of course, one of the most important steps in developing a recognisable brand is choosing a name that sticks in people’s minds. You want it to be snappy, catchy and easy to remember – but don’t fall into the trap of trying to be too trendy or cool. The fashion for dropped vowels like in Tumblr and Flickr, for example, is hot now, but it risks looking dated in the not-too-distant future.
Once you’ve chosen the perfect name you want to make sure that it’s on everybody’s lips – so now is the time to hit the marketing hard. Consider hiring a social media specialist to co-ordinate a campaign across all the most popular platforms, and get any localised material such as flyers and posters in circulation at the same time.
Meet the right people
One of the things that is guaranteed to give your business a boost in the early days is getting the right people on board. By getting a virtual office address you can enjoy all the benefits of being at the heart of a creative community without having to fork out for permanent office space. You can mingle with movers and shakers and get your ideas heard by the people who matter - ideal for boosting your credibility and bringing potential clients to your door.
Today, modern businesses have to think about a lot more than just purchasing the right domain name. Now, you can develop your brand through apps, blogs, social media accounts and more. To build a strong profile for your business, only focus on the outlets that are relevant to you – having a strong presence on a few platforms is better than having a weak presence on many.
Walk the walk
One of the biggest difficulties that new businesses face is how to look professional and established when in reality they’re only just getting their feet off the ground. A lot can be achieved by confidence and the right marketing campaign, but a business mailing address in London is also a big step in the right direction. Let potential clients communicate with you via an exclusive address in the capital, creating the illusion that you’re a slick organisation at the top of your game.