So, you’ve finally made that big leap. You’ve struck out on your own, and your business is starting to become a success. You’ve got customers arriving at your door, a solid business plan behind you and the support of your family and friends. But how can you take the next step towards becoming a startup that really makes an impact? It’s all about getting your voice heard – and here are some tips on how to do it.
Join a creative community
You might have started out your business with just you, a laptop and heaps of determination, but if you want to grow it’s time to go out into the world. Joining a virtual office in London can be a great way to get yourself out there – you’ll have a chance to mingle with other entrepreneurs, telling them all about your big ideas. You’ll also have a great pool of creative contacts to draw upon when it’s time to move forwards with new projects.
Social media is a great way to let the world know about your new venture, but don’t abandon it after your launch. Maintaining a strong profile across platforms such as Facebook and Twitter is a great way to keep your business fresh in everyone’s minds. Keep posting content regularly, and run competitions or promotions to get fans sharing your pages.
Inspire word of mouth
What is it that makes you recommend a business to your friends? A product that exceeds expectations, perhaps, or customer service that goes above and beyond the call of duty? Whatever it is, try and bring that to your own business. If you can persuade your customers to return time and time again, you’re well on your way to building success that lasts.
Talk the talk
Want to make sure people listen to what you have to say? The key is to look as professional as possible. So whether you’re giving a talk at a networking event or handing out business cards, make sure that everything you put out there is well thought out and on-brand. For an impressive finishing touch, why not consider getting a virtual office address? All your correspondence can be forwarded via a professional address in the city, giving the impression that you’ve already made it big – even if you’re still working from your dining room table!
Ultimately, the only people who can help you grow your business are your customers – so make sure you listen to what they say. Keep an eye on comments on social media and try to respond directly to any complaints or ideas people might have – it’s a great way to build a real connection with the people you need to get on board.