Are you looking to maximise your online community?
From networking platform classics like LinkedIn to the newer eXo Platform or Yammer, the opportunities to organically grow your web presence through becoming involved in online communities are endless. Whether you’re looking to join, or grow your own group of like-minded entrepreneurs, here are some tips to further your network and leverage it to grow your business opportunities.
Making The Most of Existing Networks
Never underestimate your current network. Got those 2nd level connections on LinkedIn you are looking to network with? Introduce yourself through joining similar groups. Community forum MeetUp is a perfect way to join existing local groups or events, allowing you to search by distance or subject in order to find a community nearby that matches your shared goals or interests. If you are a fresh new start-up, joining AngelList is a great new way to source new collaborators, investors and even employees for your business. Some more traditional offline networking groups like your local Chamber of Commerce, the BNI and the Rotary Club are also worth checking out and bolstering your online network with.
Growing Your Own Community
Looking to start something new? The Jive platform allows you to build your own complete community platforms focused at specific groups, from consumers to internal teams. Jive-x is perfect for partner and customer communities, creating tailored conversations and posts that increase engagement within your online groups. eXo Platform is also a great way to build your own networks, streaming calendars, documents and forums alongside your traditional social media platforms to create an interactive, engaging online community.
How Can These Sites Benefit My Business?
Some of the best benefits of these online networks are that as well as leveraging the contacts that come from these new communities, with these enterprise platforms you receive a ready-made mix of content-scheduling, analytics and online forum tools. If your business is slightly more established, integrating work place communication platforms such as Slack or Yammer into your team is also an excellent way of streamlining workplace communication, allowing you to collaborate on group files or projects.
What platforms do you feel are essential to your business? If you have any advice for your fellow entrepreneurs, please leave your comments below.